RESULT
+15
NPS points
RESULT
−12%
complaints about the profileprofile complaints
RESULT
+~8%
FTD — first depositsfirst deposits (FTD)
01 — TASK
Players of the existing casino got lost in a complex profile and didn’t make it through registration to the first deposit.
02 — WHAT I DID
- 01Analysed Hotjar session recordings and support tickets to find where players get stuck.
- 02Redesigned the player profile: verification, transaction history, navigation between sections.
- 03Redesigned the registration and first-deposit flow on an updated design system.