01 — LEAD PRODUCT DESIGNER & PRODUCT DESIGNER & DESIGN ENGINEER

Pavel Ermak

12+ years designing complex iGaming, fintech and crypto products — I turn multi-step rules and dense data into clear flows that lift conversion.

  • LOCATIONAlicante, Spain
  • WORK STATUSAuthorized to work in Spain
  • LANGUAGEEnglish: advanced
  • DOMAINSiGaming · Fintech · Crypto
  • YEARS IN PRODUCT DESIGN12+

02 — SELECTED WORK

Products that show my experience

WinBoss — casino platform cover

01 · iGAMING

+15 NPS points
−12%profile complaints
+~8%first deposits (FTD)

WinBoss

Player profile & casino registration

Product Designer, Boss Gaming Solutions · Jun 2023 – Nov 2024

Task. Players of the existing casino got lost in a complex profile and didn’t make it through registration to the first deposit.

Also built iGaming products from scratch and developed design systems for brands.

Kauri Finance — fintech platform cover

02 · FINTECH

+22% conversion: visitor → activated user

Kauri Finance

Registration & card application

Product Designer, Kauri Finance team · outstaff via Dowell Digital Agency

Task. New users didn’t finish the long registration and card application form.

Godex.io — crypto swap platform cover

03 · CRYPTO

+18% conversion: visitor → completed exchange · fewer drop-offs

Godex.io

Crypto exchange widget

Product Designer, Godex team · outstaff via Dowell Digital Agency

Task. Users abandoned the exchange at the very first step on the home page.

Yoju — casino home page with promotions

04 · iGAMING

+25% VIP Club page retention rate

Yoju

Bonuses, tournaments and a new VIP Club page

Product Designer

Task. Redesign the casino’s bonuses and create a VIP Club page that keeps players coming back.

Also built iGaming products from scratch and developed design systems for brands.

03 — ABOUT

Data first, then interface

I’m a product designer with 12+ years of experience, based in Alicante and authorized to work in Spain. I’ve worked in iGaming product teams and in agencies, where I did fintech and crypto projects. I look at the data first — session recordings, support tickets, A/B tests — and only then draw the interface. Every day I work with product managers, analysts and developers, and take design from wireframes to release.

7 People led as Lead Product Designer at ProGamingSoftware, Kyiv
4 People led at OptiSearch / SceletonCrew, Warsaw

TEAM MEMBERS: UX/UI DESIGNERS · GRAPHIC DESIGNERS · MOTION DESIGNERSTEAM MEMBERS: UX/UI · GRAPHIC · MOTION DESIGNERS

04 — CONTACT

Want to get in touch? Write to me

pavelermak1991@gmail.com